Millennials Can’t Play Dodgeball – Episode 20

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Who are the Millennials?

The Digital Dive celebrates our 20th episode with a special video podcast. Millennials: scrutinized, fascinating, controversial. A bunch of overly coddled narcissists? Or the highly educated, tolerant, tech-savvy hope for our future? Watch those familiar voices Emily Binder and Melanie Touchstone in action as they report on Yahoo’s acquisition of Tumblr and tackle the ever-controversial subject of the Millennial Generation.

I. In a bold move (that follows Google’s and Facebook’s acquisitions of startups in hopes of gaining an edge), Yahoo acquired Tumblr for $1.1 billion, Yahoo officially announced Monday, May 20, 2013. A popular social blogging hub for photos and funny gifs, and a major meme birthplace, six-year old Tumblr has ~900 posts a second with 300 million monthly unique visitors and 120,000 sign-ups every day. It also does not have a revenue model, much like Instagram, which Facebook acquired in 2012 for about $1 billion in cash and stock. Tumblr is highly mobile and has a young user base, in contrast to Yahoo’s older users. Tumblr could help Yahoo compete with Facebook and Google in the social networking space.

II. The Millennial Generation: In the wake of the controversial Time magazine article Millennials: the Me Me Me Generation by Joel Stein, we discuss some of the most prevalent complaints and praises of the most talked about generation since the Baby Boomers, along with a few surprising statistics about work ethic, narcissism, and tattoos.

Referenced in this episode:

1. The Pew Research Center’s comprehensive 2010 report: Millennials: Confident. Connected. Open to Change. 2/4/10
2. David McCullough Jr.’s controversial “You Are Not Special” commencement speech:

Tips on Tap:

I. Artsy iPad cover: GelaSkins. Wraps front and back of iPad with your chosen artists design. Get free matching wallpaper for your screen.  $29.95

II. Houzz – Landscaping, decorating and home design app.

III. Custom Inspector Stamp and Card keychainCool alternative to a business card: Custom Inspector Stamp is a keychain stamp by Mikey Burton in collaboration with Cranky Pressman. The Salem, Ohio based online letterpress service was founded by its original owners in 1934. Read more about Cranky Pressman.

Infographic about Millennials (click on the image to view it in full): Caveat from Emily: we are also coddled narcissists who did not play enough dodgeball in gym class.

Millennials Infographic cropped preview

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Facebook Fake Accounts, Timeline Changes, and Your Digital Legacy – Episode 12

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1) Passing Down Digital Assets After Death
Emily and Melanie argue about whether acknowledging your digital footprint in your last will and testament is ridiculous (and what is at stake).digital footprint social media

  • What happens to your email, social media, blog, photos, cloud documents, financial, professional, and gaming accounts when you die?
  • Why online accounts matter after death:
  • 1) Wishes of the deceased: do they want the FB account up as a memorial? for how long? who should be trusted with the emails, records, photos, videos, messages, etc.?
  • 2) Money: U.S. consumers value their digital assets, on average, at nearly $55,000. 2011 McAfee Survey. That includes MMOG (massive multiplayer online game) assets, photos, projects, hobbies, personal records, career information, entertainment, and email.
  • “Online companies face a ‘patchwork of state laws’ and are usually cautious when it comes to granting access to a deceased user’s account.” -via nbcnews.com
  • U.S. General Services Administration recommends you set up a social media will
  • Only five states’ estate laws include digital assets: CT, RI, OK, IN, and ID. Some statutes only relate to email. Just OK and ID clearly include social networking and blogging as part of an estate (well done, y’all).
  • How to: digital estate planning – Consider using a paid service on this list: thedigitalbeyond.com/online-services-list/

2) Fake Facebook Accounts – Categories, Prevalence, Issues Like Fake Clicks

  • The “bad actors” that Facebook targets are people with many fake accounts
  • As of 8/1/12, CNET reports 8.7%, or 83.09M accounts are fake: “Facebook estimates that 4.8% are duplicate accounts, 2.4% are user-misclassified accounts, and 1.5% are undesirable accounts.”
  • We want to ensure that one of the core tenets of Facebook is that you have your unique identity on Facebook.” -Facebook’s Vice President of Global Marketing Solutions Carolyn Everson to Business Insider

3) Facebook to roll out more Timeline changes

  • In New Zealand and parts of Europe, FB has started to roll out new changes to Timeline. Changes to expect for profiles (and probably brand pages eventually):
  • Boxes below your cover image will be replaced with a simpler, tabbed design. Posts in single wide column on the left as opposed to being randomly split into two columns.
  • New “collections manager” lets you drag to reorder your collections (e.g. maps and friends)
  • Nods to Twitter: 1) Subscribers will be called followers. Subscribers/followers are different from friends.
  • 2) Your name will appear in white over the bottom of your cover photo. Basic info including location and job will be located to the right of your profile pic instead of below.

4) Facebook Ads, Mobile, and Stock

  • Facebook shares are way up ($30/share).
  • Mobile has gone from being perceived as a challenge to Facebook toa huge opportunity.
  • Mobile revenues predicted to make up 20%-24% of Facebook’s overall top line in Q4-2012, up from 3% in Q2-2012.
  • Analyst Anmuth says mobile will generate $2.13 billion for Facebook in 2013, up from his previous $2 billion estimate.
  • FB mobile revenues to surpass desktop in 2014
  • Ads in the Newsfeed are much more effective than ads on the right side
  • Facebook Gifts – predicted to contribute $1 billion+ by 2015, and 5% of Facebook’s profits in 2013.
  • Advertisers love Facebook’s ad exchange, which has tons of room to grow. –Business Insider 2/2/13

Tips On Tap

1. Home Inventory: As we begin a new year, here’s a life admin tip to ensure that your home or renter’s insurance really will cover you if disaster strikes. With camera phones and free online storage services like Google Drive and Dropbox, you have no excuse not to make a video documenting your possessions and store it in the cloud. Try CNET’s recommended WhatYouOwn – home inventory software. Free trial version for Mac OS or Windows 8. Why create a home inventory:
  • Purchase enough insurance to replace things you own.
  • Get insurance claims settled faster.
  • Substantiate losses for income tax return.

2) AppGratis is a free iPhone app that recommends a new app each day that’s free for that day. It is available on Android in France and should be coming to the US soon. Emily downloaded the super skeuomorphic Daily Weather app. Its merits are discussed.

3) Digitally Imported App– http://www.di.fm/ “Digitally Imported – Addictive Electronic Music 24/7”

  • A free music streaming app with premium membership option.
  • Great for serious electronic and progressive music fans because it is genre-specific and very extensive in sub-genre channels
  • Social: Community tab displays Facebook and Twitter conversations
  • Radio shows can submit demos to be on the dozens of stations
  • They air popular shows like Armin Van Buuren’s A State of Trance, Carl Cox Global with Carl Cox and Friends at scheduled times, otherwise you can stream Channels

Show Notes

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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us an (authentic) review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.Hear us on Stitcher Smart Radio

Fake Online Reviews, Mobile in 2013 and Kindle Fire HD vs. iPad – Episode 11

2013 mobile domination
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2013 mobile dominationI. Kindle Fire HD vs. iPad 2
Longtime Apple fan Emily Binder gives a surprising review of her newest device: Kindle Fire HD Tablet. Find out how it measures up against her beloved iPad 2.

II. Mobile in 2013
As we turn the corner into the New Year, Melanie and Emily give their predictions for the mobile industry in 2013.

III. Fake Online Reviews

Bogus online reviews are becoming an area of increasing concern as more and more studies reveal just how prevalent they’ve become. We explain how to spot a fake review. Gartner predicts that by 2014, 10-15% of online reviews will be paid for by companies.

Tips on Tap
1. Instaport
How to delete your Instagram account and download your photos: The new Instagram Terms of Use, effective 1/19/13, have many users concerned about how Instagram (and ultimately, its owner, Facebook) can use their photos and data. Whether you want to leave Instagram or not, Instaport is a useful free web app that allows you to download your Instagram photos to a ZIP file. Be prepared for a long wait time during peak hours. Photos will be 612×612 pixels. Export to social networks like Facebook and Flickr is supposedly coming soon.

2. RedLaser
This highly acclaimed app works as a shopping tool that allows you to scan barcodes while shopping to compare costs at nearby locations and online. redlaser.com

3. How to Hide Your Last Name on Foursquare
Effective 1/28/13, Foursquare’s updated privacy policy means that users’ full names will always be displayed. Sometimes Foursquare only shows the first name and last initial, but users found this confusing, according to Foursquare’s announcement email. You can alter your full name in your settings and make your last name an initial (or anything you want).

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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us an (authentic) review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.Hear us on Stitcher Smart Radio